The Anguilla Tourist Board has unveiled its 2026 summer campaign, ‘Anguilla: Taste. Feel. Live.’ alongside the launch of its new multi-functional Xcape app.
The campaign celebrates the island’s culinary heritage, culture, hospitality and lifestyle experiences through strategic storytelling, immersive content and collaborative partnerships.
Meanwhile, the app provides visitors with a comprehensive suite of tools and information to help plan, navigate and enhance their vacation experience.
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In a press release on 29 May, the board’s chief marketing officer Kendisha Hall-Prentice said the campaign “represents our commitment to showcasing the very essence of Anguilla”.
“We aim not only to drive visitation during the summer season but to deepen destination connection, strengthen industry partnerships and position Anguilla as a year-round destination,” she added.
At the heart of the campaign is the invitation for travellers to experience Anguilla beyond its world-renowned beaches and luxury accommodations.
Visitors are encouraged to discover everything from roadside barbecue vendors and local eateries to award-winning restaurants, beach bars and luxury dining establishments.
It also highlights the energy of summer, showcasing cultural festivals, boat racing, live entertainment, heritage celebrations and community experiences.
The aim is to encourage longer stays and increased visitor spending during the summer season through partnerships with accommodations, tourism stakeholders, travel trade partners and industry collaborators.
Together they will develop promotional opportunities, accommodation packages, visitor experiences and targeted marketing activations designed to increase visibility and convert travel interest into bookings.
Complementing the summer campaign is the launch of the Xcape app, a dynamic digital platform developed to serve as a personalised travel companion for visitors exploring Anguilla.
It is designed to make it easier for travellers to discover, navigate and engage with the destination before and during their stay.
The app provides access to curated destination information, interactive island experiences, real-time travel updates, customisable itineraries, accommodation options, dining recommendations, attractions, activities and GPS-enabled navigation.
The platform also creates opportunities for local businesses and tourism stakeholders to connect directly with visitors through a centralised digital ecosystem.
Keri Rogers, manager of destination experience, said the Xcape app represents an exciting step forward in how visitors experience Anguilla.
“Today’s travellers are looking for convenience, personalisation and authentic connections when they visit a destination and this platform helps us deliver exactly that,” she said.
“It allows visitors to explore Anguilla more intentionally while connecting them to the people, places, culture and experiences that make our island so special.
“More importantly, it strengthens our ability to modernise the visitor journey while supporting our tourism stakeholders through increased visibility and engagement.”
Download the Xcape app here.
