Hospitality marketing specialist Sarah Crisafulli has been appointed as executive marketing director at Aurora Anguilla Resort and Golf Club.
She will lead marketing strategy for the luxury beachfront resort, overseeing brand positioning, integrated marketing, digital strategy and guest engagement initiatives.
Crisafulli brings to the role more than 15 years of hospitality marketing experience, spanning luxury resorts, lifestyle hotels, destinations and restaurants.
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Most recently, she served as complex director of marketing for Davidson Hospitality Group’s Islamorada Resort Collection in the Florida Keys.
There she oversaw marketing for three oceanfront resorts and 12 culinary concepts, as well as the collection’s marina and resort programming.
Crisafulli directed the brand development, marketing strategy and launch of a US$60 million renovation, including the debut of Three Waters Resort and Marina, The Cove and eight new culinary concepts.
Prior to that, she served as vice president of brand strategy at the creative agency GKA, where she led brand development and marketing strategies for more than 10 hospitality, real estate and lifestyle companies.
Earlier in her career, she spent nearly five years with Two Roads Hospitality/Destination Hotels, now part of Hyatt, where she rose to area director of marketing and led marketing initiatives across a portfolio of lifestyle hotels and resorts.
Throughout her career, Crisafulli has been recognised for her work in hospitality marketing and brand development, a press release said on 10 September.
She was named Marketer of the Year by Two Roads Hospitality and received an HSMAI Bronze Adrian Award for Best Relaunch of an Existing Product.
Most recently, her team earned Marketing Team of the Year honours from Davidson Hospitality Group, as well as Global Property Marketing Team of the Year and US and Canada Franchise Property Marketing Team of the Year honours from Marriott.
She was also certified as a Hospitality Digital Marketer by HSMAI and selected to serve on Marriott International’s Marketing Committee.
Located on Rendezvous Bay, Aurora Anguilla Resort and Golf Club occupies more than 380 acres and includes 185 suites and private estates.
The resort features seven restaurants and bars, Sorana Spa and the 18-hole Aurora International Golf Course.
