Kendisha Hall-Prentice has been appointed as chief marketing officer of the Anguilla Tourist Board, becoming the first Anguillian to take on the role.
She will lead efforts to strengthen Anguilla’s brand positioning and marketing performance across priority and emerging markets.
In a press release on 3 February, Hall-Prentice said: “Anguilla is more than a destination – it is a feeling, a standard of excellence and a place that captures hearts the moment you arrive.
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“I am deeply honoured to serve as chief marketing officer and to champion a destination I genuinely love.
“I look forward to working with our partners and stakeholders to elevate Anguilla’s global brand, drive meaningful demand and firmly position the island as the number one destination in the Caribbean.
“The opportunity to tell Anguilla’s story with authenticity, innovation and pride is one I embrace wholeheartedly.”
The role is pivotal to ensuring Anguilla’s brand remains competitive and cohesive across communications, trade and public relations, content and storytelling, and digital and creative marketing.
Tourism director Jameel Rochester said the chief marketing officer role is central to building a more strategic and innovative marketing function.
This will drive brand growth, deepen stakeholder partnerships and ensure marketing investment delivers measurable results, “while remaining true to the authenticity and excellence that defines Anguilla”, he said.
Tourism minister Cardigan Connor added that the appointment represents a proud and meaningful moment for Anguilla.
“Having the first Anguillian serve as chief marketing officer at the Anguilla Tourist Board reinforces our commitment to empowering local talent at the highest levels and strengthening the national capacity needed to compete globally.
“Mrs Hall-Prentice brings passion, expertise, and a strong understanding of our destination, and I am confident her leadership will support continued growth and elevated marketing performance.”
Hall-Prentice brings a strong foundation in hospitality and tourism marketing, hospitality education, destination management and entrepreneurship to the role.
Her previous work has been grounded in strengthening market visibility, enhancing visitor experiences and engagements, and supporting strategies that drive measurable results for the tourism sector.
She has worked alongside industry partners and tourism stakeholders to advance business development and elevate service standards aligned with premium destination positioning.
In addition, she has academic and professional training in tourism and marketing, reinforcing the analytical, strategic and creative skillset required in her role.
Hall-Prentice took on the new role on 16 January.
