Born and raised in Anguilla, Louise Fayet spent her childhood with her feet in the sand, exploring the island’s beaches and falling in love with their unspoilt natural beauty.
That passion later led her to take up photography and videography, allowing her to document the landscape, culture and everyday life of her beloved home through her own lens.
Fast forward, and today she runs Anguilla Beaches, a multi-channel platform that shares the island’s natural wonders and diverse offerings with a global audience of more than a million.
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Anguilla Focus caught up with the skilled multimedia professional to talk about about her journey, her creative process and what it’s like to showcase Anguilla to the world.
Can you share a bit about your early life growing up in Anguilla?
I was born in Anguilla and grew up in the vibrant fishing village of Island Harbour. My family runs Le Bon Pain, and the sea has always been central to my life.
My grandfather, David Webster, was a fisherman and a proud fighter in the 1967 Anguilla Revolution.
Growing up listening to his stories about getting lost at sea and hiding from the British during the revolution deeply shaped my love for Anguilla and its resilience.
I attended Island Harbour Primary School [now Vivien Vanterpool Primary School], just steps from the beach. During break time we would play in the sand and sometimes even fish in our uniforms.
After school, my parents would take us straight to Shoal Bay where we windsurfed, sailed Sunfish, snorkelled and boogie boarded. The ocean was our playground.
We were always at the beach and always exploring. From a young age I loved nature and appreciated Anguilla’s raw beauty.
I fell in love with nature photography early. I received my first camera at 12 and later bought my first Nikon with babysitting money. I began photographing Anguilla simply because I loved it.
How did you first get involved with Anguilla Beaches?
Nori Evoy started Anguilla Beaches in 2002 when she was just 14 years old, during her second month long visit to Anguilla.
She and her family had fallen in love with the island on their first trip, and that connection only deepened.
Nori took me under her wing and taught me everything. Camera technique, editing, writing website pages, HTML, newsletters, YouTube, the Anguilla Card programme.
Day-by-day she built my skills and my confidence. I shared what I was learning too, especially with drone content and social media trends.
Nearly 20 years after she started the platform, major life changes were unfolding for her. She was getting married and relocating.
At the same time, I had been taking on bigger and bigger projects within the company and stepping into more leadership. It felt like the natural next chapter for both of us.
In 2024, she entrusted me with Anguilla Beaches. It was an emotional and intimidating transition. This was something she built from her teenage years.
But with her guidance and my family’s encouragement, I stepped into ownership and slowly began shaping it with my own voice while honouring the foundation she created.
To this day, we still speak daily. Anguilla Beaches is more than a platform to me and I take so much pride in running it.
How would you describe Anguilla Beaches?
Anguilla Beaches is a digital travel platform dedicated to showcasing the beauty, culture and experiences of Anguilla through photography, video and storytelling.
The platform spans several channels including a website, social media and YouTube, reaching a global audience of travellers who are planning a visit to the island.
The anguilla-beaches.com website receives over one million visits per year and features hundreds of guides covering beaches, restaurants, real estate, hotels, villas and local experiences.
Across social media, the community continues to grow with more than 700,000 followers on Facebook, 40,000 plus on Instagram, over 10,000 on X, and more than 10,000 subscribers on YouTube.
Newer platforms like TikTok (2,000+) and Pinterest (5,000+) are also expanding the reach of the brand.
Through videos, articles, destination guides and the Anguilla Card programme, Anguilla Beaches aims to help travellers discover the island while supporting local businesses and sharing the authentic Anguillian experience.
What was it like taking over a platform with such a strong identity?
Taking over a platform with history and a loyal audience is both exciting and intimidating.
I felt a deep responsibility to honour what Anguilla Beaches already represented while allowing it to grow naturally with my voice and perspective.
The first year was a major learning curve. Beyond filming and photography, I had to learn the administrative side. Managing invoices, contracts, taxes, content scheduling and partnerships.
It threw curveballs at me that I did not expect. But it also gave me confidence. I realised I was capable of more than I thought!
How has growing up in Anguilla shaped the way you tell its story?
Being born here does make me naturally biased, but I have also travelled extensively throughout the Caribbean, Europe, South America and the United States.
Every time, after about two weeks away, I started missing Anguilla. There truly is no island that checks every box the way Anguilla does.
It is perfect for families, couples and solo travellers. The food scene is exceptional, with real variety across cuisines. The people are warm and welcoming.
There are accommodations at every level, from charming and affordable to world class luxury. The beaches are not just beautiful, they are diverse. Each one has its own personality.
It is easy to drive here. Parking is simple. Getting around is not stressful. Even small details like that matter. I have struggled with those things on other islands and it changes the entire experience.
The lifestyle is another layer. You can enjoy cocktails at Sunset Lounge at Four Seasons, dance at a Sunday Funday at Leon’s, or experience the energy at The Dune Preserve on a Sunday evening. Anguilla offers variety without losing its laid back charm.
Because I’m local, I see both sides. I understand the tourism product, but I also understand the culture beneath it.
I know the quiet beaches, the family run restaurants and the rhythm of daily life. That perspective shapes everything I create. I do not just promote Anguilla. I live it!
Can you describe your creative process and how you capture the perfect shot?
In Anguilla, there really is no bad angle. The island is incredibly photogenic.
When I am filming or photographing, I always ask myself, would this photo or video make me want to visit? Would it make me want to come back?
Every image should tell a story and make you feel something. Warmth, calm, excitement. It should almost transport you to the beach.
Of course I film iconic beaches like Shoal Bay and Meads Bay, but I also love capturing the places I grew up on.
Savannah Bay is a personal favourite. Those spaces hold memories for me and I think that emotion translates into the content that I share.
I love bright sunny days, but Anguilla is beautiful in every mood. Even a rainy day here feels special.
How has drone videography shaped the platform?
We began flying drones in 2015. In the early days, we definitely lost a few to palm trees and even to the sea. But as we practiced and improved, drone videography became one of our strongest storytelling tools.
Aerial perspectives completely changed how we showcased Anguilla. Beaches that are already beautiful from the ground become breathtaking from above.
For villas and hotel tours, drone footage gives visitors a real sense of layout, scale and surroundings. It helps them visualise their experience before they even arrive.
One of my favourite things to film with the drone is boat racing. From above, you truly see the beauty of the sport and its importance to our culture.
Drone content elevated the platform visually and helped expand our reach significantly over the last decade.
What have been the biggest challenges?
Balance has been the biggest challenge.
Running YouTube, Instagram, Facebook, X, TikTok, Pinterest and newsletters while also managing a website with thousands of pages and over a million visitors a year requires structure and discipline.
The administrative side has also been a learning experience. Managing finances, contracts and long term planning is very different from simply creating content.
It can be taxing at times, but I genuinely love what I do. The messages and emails from visitors keep me motivated.
When someone says they discovered Anguilla because of Anguilla Beaches, or booked a hotel or restaurant based on a recommendation, it reminds me why I started.
Are there any moments that have stood out along the way?
So many.
There have been small mistakes that turned into lessons. Forgetting to save a project while editing. Posting a typo. Learning as I go. Every challenge becomes growth.
The proudest moments are when visitors recognise me on the beach and tell me they planned their entire trip based on our recommendations.
One recent memory that made me smile was meeting first time travellers staying at Tranquility Beach Anguilla. They told me they chose their hotel because of one of our tours.
One of them laughed and said, respectfully: “Your video did not even do it justice. It is even better in person.” Those are the moments that stay with me.
What do you like to do outside of Anguilla Beaches?
Occasionally you might still find me helping at my family’s bakery or babysitting, which was my very first job. But today my main focus is growing and maintaining the platform.
Volunteering is also a major part of my life. I strongly believe that you must give back to the country that allows you to earn a living.
As a teenager I was part of the Environmental Club and served on the executive of the Interact Club. I job trained at the Anguilla National Trust and I do thank those experiences for shaping my life.
Today I serve as vice president of the Anguilla Enhancement Project, a non-profit organisation focused on environmental sustainability and community development.
I help spearhead clean ups, bulk waste removal initiatives and the annual Best Village Competition.
Anguilla gave me my childhood and my career. Giving back is not optional to me. It is responsibility.
How do you balance authenticity with the business side of content creation?
Anguilla Beaches has always been from our perspective. What people see is our real experience.
It is not about scripted advertisements. It is about sharing what we genuinely love. The beauty of working in Anguilla is that authenticity is not difficult. The island consistently delivers.
Businesses here understand tourism and operate at a high standard.
When I showcase something, it is because I believe in it. That trust is important. If I recommend a hotel, restaurant or experience, it is something I would personally enjoy!
But with a growing audience comes responsibility.
We receive daily messages asking where to stay, what to book and where to eat. I want every visitor to experience Anguilla the way I see it. Beautiful, welcoming and unforgettable.
I also feel a responsibility to represent Anguilla well. To highlight the people, businesses and culture that make this island special.
If someone falls in love with Anguilla because of something I shared, then I have done my job.
What’s next for Anguilla Beaches?
There is always something in the works. I am constantly updating the website, filming new experiences, producing more YouTube tours and expanding the Anguilla Card programme.
My goal is to continue elevating the platform while keeping it authentic and rooted in my love for this island.
Anguilla gave me my childhood, my memories and my sense of adventure. Anguilla Beaches is my way of giving something back.
Check out the Anguilla Beaches website here.
