Members of the Anguilla Tourist Board showcased the destination at the world’s leading luxury travel marketplace, Virtuoso Travel Week 2025, in Las Vegas.
The event, held this year from 10 to 15 August, brings together top-tier destinations with the most influential travel professionals and industry partners worldwide.
Representing the tourist board were board director Merla Smith Halley, deputy tourism director Chantelle M Richardson, and Kohn Richardson, coordinator of international markets.
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In a press release on 21 August, Richardson said: “We are honoured to represent Anguilla at Virtuoso Travel Week, and to share the essence of what makes our island truly unique.
“Our goal is to strengthen Anguilla’s position as a premier destination by cultivating strategic partnerships and building on our existing relationships within the Virtuoso network.
“Through these efforts, we are not only expanding Anguilla’s presence in key source markets, but also driving sustainable economic benefits for our stakeholders.”
The delegation focused on strengthening global partnerships and showcasing Anguilla’s exclusive offerings as a distinct brand of quiet luxury and authentic experiences, the press release sai.
Throughout the week, the team engaged in one-on-one meetings, networking sessions with leading travel advisors and industry partners, and key events such as the Travel + Leisure 2025 A-List celebration.
Presentations highlighted Anguilla’s award-winning brand positioning, bespoke experiences, world-class accommodations, culinary excellence and the warmth of the island’s hospitality.
Anguilla’s presence was further amplified by being recognised as one of Virtuoso’s Top 5 Destinations for Winter Travels, 2025, ranking third.
At the inaugural ‘Caribbean Leadership CEO Roundtable Meeting’, Richardson delivered Anguilla’s destination update.
She highlighted recent milestones such as expanded airlift, record-breaking arrivals, global recognitions and growth in niche sectors such as sports tourism, wellness, culinary travels and destination weddings.
Smith Halley stated that Virtuoso advisors significantly influence the choices of the most discerning travellers, and Anguilla is a leading destination among this influential network of travel professionals.
“Our engagement with this dominant network is essential to sustaining Anguilla’s visibility and growth within the global luxury travel sector, particularly among travellers seeking exclusive and meaningful experiences,” she added.
“By curating our offerings to an even higher calibre, we ensure that every journey to Anguilla reflects the unmatched standard of luxury and authenticity that defines our island.”
The Anguilla Tourist Board said it anticipates measurable results from its participation, including increased arrivals, strengthened global relationships and opportunities to extend into additional markets.
